PO$T SALE

POST $ALE is a story about the reflection of different emotions and feelings individuals who, eager to buy during Black Friday, experience after throwing themselves over an item. For this project, I created 12 moodboards, each representing a specific emotion, such as jealousy or guilt, while visually connecting these feelings to the chaos of the event. The fashion elements captured the essence of Black Friday through layers upon layers of clothing, symbolizing the frantic act of grabbing as much as possible in the shortest time. The project culminated in a single outfit designed to encapsulate the essence of these 12 moodboards, effectively conveying the themes of desperation and the fear of missing out.