Marni Spring/Summer 25 Advertising Campaign

For the Spring/Summer 2025 collection of Marni, I conceptualized an advertising campaign inspired by Francesco Risso's poetic vision: "Beauty is a white rabbit scampering across your yard. You chase it. Though you fall short in capturing it, in the mad rush you find yourself somewhere wondrous." This campaign captures the whimsical essence of the collection by embracing the rabbit's perspective—an imaginative journey through a vibrant garden, chasing the playful beauty of Marni. This approach highlights the brand's distinct characteristics while bringing Risso's narrative to life in a visually enchanting and emotionally evocative way.