Undercover Spring/Summer 24 Take-Over

For this project, I developed a digital takeover aligned with the values of the selected brand, Undercover, and its latest Spring/Summer 2024 collection. The process began with an in-depth analysis of the brand’s identity, aesthetic, and messaging. Using Photoshop, I designed a dynamic takeover plan that incorporated innovative strategies to engage the audience. Additionally, I integrated elements of technology and sustainability, ensuring the project not only resonated with the brand’s values but also contributed to environmental consciousness, enhancing its appeal and relevance to modern audiences.